Latest and Greatest
As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
A lot has changed. But digital advertisers must carry on, raising money and building supporter lists to meet mission goals. We must accommodate changes in user behavior during COVID, such as the increase in mobile and social platform usage...
Every day, Google improves its search algorithm to help people find answers to their questions. If you think about your search behavior, you are likely searching one of two ways: to navigate to a specific website or site section or to find the answer to a question.