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A lot has changed. But digital advertisers must carry on, raising money and building supporter lists to meet mission goals. We must accommodate changes in user behavior during COVID, such as the increase in mobile and social platform usage, lower CPMs and more.
How to Use Data to Drive Your Content Strategy and SEO
Content strategists and data nerds, this is your webinar!  Are you using data to clean up your content? To organize your content?  To inform what new content you produce (the content your audience really wants, not what you think they do)??
Food Allergy Research & Education (FARE) has a loyal, interested audience: parents of children with food allergies. But FARE realized that they weren’t giving visitors the web experience they needed to navigate their daily food allergy challenges.