Content is Queen (Bee)

Webinar Details 

Thinking about a website redesign? Or that your site needs a content refresh?

We have a tendency to focus primarily on design, with content as an afterthought. But, your content can make (or break) your website!

Find out how to give your content the royal treatment it deserves from a panel of experienced Beaconfire RED content strategists. 

At the end of the webinar, you’ll be armed with the tools you need to make your content more effective and useful for your audiences.

What You'll Learn: 
  • How to tell your story and develop key messaging
  • What types of research you should do to inform your content strategy
  • How and why you should inventory your content
  • How to evaluate your current content (even some of the "old stuff" can be gold)
  • How to structure your web content
  • How to use content workflows and governance (and why you need them)
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