All Work

Chesapeake Bay Foundation

Since 2018, Beaconfire RED has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.


League of Women Voters “She is me”

How did one of America's most beloved civic organizations breathe new life into its brand and stand out from its peers? When it comes to finding your people and sharing...

New search tool helps students with food allergies and their parents prepare for college

FARE created a searchable database for parents and students to easily find information about food allergy accommodations at different colleges.

Increasing engagement and optimizing conversions

From user journeys to content strategy, Food Allergy Research & Education (FARE) redesigned their website to better serve their passionate audience: people with food allergies and their support systems....


Cultivating the next generation of activists through design

The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them take action on the issues that matter...

Consolidating for flexibility and control

OncoLink had more than 20 years’ worth of content and code in 30 different databases. Migrating content to the eZ Publish CMS gave OncoLink greater flexibility to distribute their content.


Moving 67,000 teens to action with mobile marketing

Truth Initiative®, the national public health organization that directs and funds truth, used SMS, email, and social messaging to empower teens to speak out against tobacco products for sale in...

Clearer storytelling and enhanced member community

The newly designed website helps INFORMS tell the collective story of its members and their profound impact on our society, while better connecting members to each other and...

GA Implementation Gives 360 View of Users

Beaconfire RED used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.


Leveraging the newscycle to break fundraising records

What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result?

Answer: Embraced it.

New Site Redesign Optimizes Giving and Engagement

Beaconfire RED worked with Habitat to create a new user experience and web design for that would also dovetail with a newly unveiled branding strategy.

Climate Reality Project

Digital strategy drove large revenue increases

End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.

Advertising Lifts Revenue and Acquisition

Human Rights Watch wanted to expand their digital fundraising program. They enlisted Beaconfire RED to launch a comprehensive annual digital fundraising advertising campaign, including paid search engine marketing, display retargeting...

New Site Build in Drupal Prioritizes User Experience

A long-time Beaconfire RED client, Union of Concerned Scientists (UCS) came to us for help selecting a new content management system (CMS) and to execute a new site design that...

Two Unique Websites to Help Prevent and Cure Diabetes

Beaconfire RED redesigned and built two, new responsive websites for the American Diabetes Association: and the Association's online magazine, Diabetes Forecast. 

Raising Awareness and Engagement to Protect Birds

To promote its Birds and Climate Change Report, the National Audubon Society asked Beaconfire RED to develop digital engagement strategies to encourage its members, bird enthusiasts and public audiences to read the...

Data Visualization and a New CMS Transforms An Org

Glasspockets is a Foundation Center initiative that provides the data, resources, examples, and action steps foundations need to understand the value of transparency. Much of Glasspocket's content is data which...

Improved volunteer engagement by going mobile

Ocean Conservancy educates and empowers citizens to take action on behalf of the ocean using the Clean Swell app. The app was developed to streamline data collection for trash cleanups from...

Website Redesign Optimized User Pathways

The Ad Council wanted a responsive website makeover that would better communicate its mission. We designed a modern, new homepage that encouraged visitors to explore the Ad Council’s vast portfolio of campaigns....

Refreshed Visual Design More Responsive

On a tight budget and short timeline, Beaconfire RED revamped the homepage of the Nature Conservancy to more clearly focus on their mission and impact and make it more attractive and...

ALSA Case Study

Raising Awareness of ALS One Ice Bucket at a Time

Beaconfire RED has been working with the ALS Association since 2013, providing digital strategies and web design and development to drive greater visitor engagement. In 2014, the Ice Bucket Challenge brought the Association...

New Website Realizes a Unique Vision

The Document Center of Cambodia came to us seeking a website that would advance the mission of its pioneering new institute and genocide memorial in Cambodia. Based on reflection, healing,...