Consolidating for flexibility and control

OncoLink had more than 20 years’ worth of content and code in 30 different databases. Migrating content to the eZ Publish CMS gave OncoLink greater flexibility to distribute their content.

Mobilizing teens to take action

Truth Initiative®, the national public health organization that directs and funds truth, used SMS, email, and social messaging to empower teens to speak out against tobacco products for sale in...

Clearer storytelling and enhanced member community

The newly designed informs.org website helps INFORMS tell the collective story of its members and their profound impact on our society, while better connecting members to each other and...

GA Implementation Gives 360 View of Users

Beaconfire RED used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.

How Trump’s election helped break fundraising records

What do you do when your entire year-end fundraising strategy gets blown up by a surprise election result? Answer: Pivot. Hard.

New Site Redesign Optimizes Giving and Engagement

Beaconfire RED worked with Habitat to create a new user experience and web design for habitat.org that would also dovetail with a newly unveiled branding strategy.

Climate Reality Project

Digital strategy drove large revenue increases

End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.

Advertising Lifts Revenue and Acquisition

Human Rights Watch wanted to expand their digital fundraising program. They enlisted Beaconfire RED to launch a comprehensive annual digital fundraising advertising campaign, including paid search engine marketing, display retargeting...

New Site Build in Drupal Prioritizes User Experience

A long-time Beaconfire RED client, Union of Concerned Scientists (UCS) came to us for help selecting a new content management system (CMS) and to execute a new site design that...

Two Unique Websites to Help Prevent and Cure Diabetes

Beaconfire RED redesigned and built two, new responsive websites for the American Diabetes Association: diabetes.org and the Association's online magazine, Diabetes Forecast. 

Raising Awareness and Engagement to Protect Birds

To promote its Birds and Climate Change Report, the National Audubon Society asked Beaconfire RED to develop digital engagement strategies to encourage its members, bird enthusiasts and public audiences to read the...

Data Visualization and a New CMS Transforms An Org

Glasspockets is a Foundation Center initiative that provides the data, resources, examples, and action steps foundations need to understand the value of transparency. Much of Glasspocket's content is data which...

Improved volunteer engagement by going mobile

The Clean Swells app was developed to streamline data collection for trash cleanups from over 500,000 volunteers, allowing Ocean Conservancy to easily collect data year-round.

Website Redesign Optimized User Pathways

The Ad Council wanted a responsive website makeover that would better communicate its mission. We designed a modern, new homepage that encouraged visitors to explore the Ad Council’s vast portfolio of campaigns....

Refreshed Visual Design More Responsive

On a tight budget and short timeline, Beaconfire RED revamped the homepage of the Nature Conservancy to more clearly focus on their mission and impact and make it more attractive and...

ALSA Case Study

Raising Awareness of ALS One Ice Bucket at a Time

Beaconfire RED has been working with the ALS Association since 2013, providing digital strategies and web design and development to drive greater visitor engagement. In 2014, the Ice Bucket Challenge brought the Association...

New Website Realizes a Unique Vision

The Document Center of Cambodia came to us seeking a website that would advance the mission of its pioneering new institute and genocide memorial in Cambodia. Based on reflection, healing,...