Digital strategy drove large revenue increases
End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.
Supporting Fundraising Efforts
Climate Reality approached Beaconfire RED in the fall of 2016 to support their efforts to improve fundraising performance, with a focus on cultivating new donors from their existing email list. Climate Reality’s mission is to catalyze a global solution to the climate crisis by making urgent action a necessity across every level of society by turning awareness into action. Focusing on the increased risk to the environment and climate movement since the presidential election, Beaconfire RED developed a digital fundraising strategy that included email, search, paid social media campaigns, retargeting, and website optimization.
End of Year Strategies
Beaconfire RED helped Climate Reality increase overall year-over-year revenue by 293% and gifts by 303%. First time donors accounted for 59% of total year-end revenue and the multichannel approach helped engage prospects and keep Climate Reality top of mind. Additionally, including campaign donors in the end-of-year messaging stream resulted in repeat gifts that accounted for 20% of overall gifts and 18% of total revenue.
