Nature Conservancy

Giving a conservation website a breath of fresh air

Refreshed Visual Design More Responsive

On a tight budget and short timeline, Beaconfire RED revamped the homepage of the Nature Conservancy to more clearly focus on their mission and impact and make it more attractive and engaging to users. The design included hi-res photography and video to optimize page real estate to focus a user’s attention on the mission and impact, as well as strengthening user engagement and user pathways towards calls to action. The entire site was responsively designed so users would have a positive experience on any device.

Services Provided: 
Platforms/Tech: Homepage