Two Unique Websites to Help Prevent and Cure Diabetes
Beaconfire RED redesigned and built two, new responsive websites for the American Diabetes Association: diabetes.org and the Association's online magazine, Diabetes Forecast.
Go-To Sites for Diabetes Care, Management and Education
Both sites were designed and developed in Blackbaud's Luminate CMS. Each site was designed to be user-centric, responsive and interactive.
The ADA website redesign for diabetes.org focused on strengthening the ADA brand identity as a leader in diabetes research and activism, consumer awareness, as well as its interest in mission and services it provides members using a fully responsive design interface within Blackbaud’s Luminate CMS.
The Diabetes Forecast redesign focused on the website's main feature, an interactive recipe book. Users can search for recipes based on ingredient, type of meal, and any number of parameters. The recipe also contains nutritional information. There are more than 800 recipes stored and tagged in the "cookbook" creating a problem for the E-CRM. Using a third-party database and appropriate tags, users are able to pull up their favorite recipes instantaneously.