"Beaconfire RED has been a strong web development partner and friend to the Ad Council over the past seven years. They bring solid programming, user experience design, and project management to any web project."
Website Redesign Optimized User Pathways
The Ad Council wanted a responsive website makeover that would better communicate its mission. We designed a modern, new homepage that encouraged visitors to explore the Ad Council’s vast portfolio of campaigns.
Grabbing your attention with important messages
The Ad Council wanted visitors to be able to clearly understand Ad Council's mission and offer simple search navigation, while presenting a cleanly-designed home page. We highlighted campaign visuals to draw focus to the work and mission of the Ad Council as well as modernized the hero space. Best of all, we designed this new look - and made adjustments to templates and navigation - within the organization’s existing CMS.