A new organization and brand was developed and mobilized to change how Americans view climate change and hold Big Oil and Gas companies accountable.
What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result?
Answer: Embraced it.
End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.
Human Rights Watch wanted to expand their digital fundraising program. They enlisted Beaconfire RED to launch a comprehensive annual digital fundraising advertising campaign, including paid search engine marketing, display retargeting...