How to Leverage Your CRM File for Digital Advertising
Most nonprofit organizations have massive email files of active and inactive users that they’ve collected over the years. Many use these lists just for email communications. But smarter, savvier organizations are leveraging their CRM lists to reach audiences across other marketing channels—most notably search engine marketing and display advertising.
From retargeting existing supporters across multiple channels to creating audience models to target prospective members, your existing CRM list is a multifaceted tool that can support your multi-channel marketing efforts.
