Google AdWords

How to Leverage Your CRM File for Digital Advertising

Most nonprofit organizations have massive email files of active and inactive users that they’ve collected over the years. Many use these lists just for email communications. But smarter, savvier organizations are leveraging their CRM lists to reach audiences across other marketing channels—most notably search engine marketing and display advertising.

From retargeting existing supporters across multiple channels to creating audience models to target prospective members, your existing CRM list is a multifaceted tool that can support your multi-channel marketing efforts.


Leveraging the newscycle to break fundraising records

What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result?

Answer: Embraced it.

Climate Reality Project

Digital strategy drove large revenue increases

End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.

Advertising Lifts Revenue and Acquisition

Human Rights Watch wanted to expand their digital fundraising program. They enlisted Beaconfire RED to launch a comprehensive annual digital fundraising advertising campaign, including paid search engine marketing, display retargeting...