Google AdWords

HRW

Leveraging the newscycle to break fundraising records

What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result?

Answer: Embraced it.

Climate Reality Project

Digital strategy drove large revenue increases

End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.

Advertising Lifts Revenue and Acquisition

Human Rights Watch wanted to expand their digital fundraising program. They enlisted Beaconfire RED to launch a comprehensive annual digital fundraising advertising campaign, including paid search engine marketing, display retargeting...