How Trump’s election helped break fundraising records

What do you do when your entire year-end fundraising strategy gets blown up by a surprise election result? Answer: Pivot. Hard.

Climate Reality Project

Digital strategy drove large revenue increases

End of year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.

Advertising Lifts Revenue and Acquisition

Human Rights Watch wanted to expand their digital fundraising program. They enlisted Beaconfire RED to launch a comprehensive annual digital fundraising advertising campaign, including paid search engine marketing, display retargeting...