Association Membership Marketing

Is your website and email list converting and upgrading as many members as it should? Do you know what your cost per acquisition is to bring a new membership lead online?

Beaconfire RED’s association marketing experts work with you to create high-value digital strategies and campaigns to recruit new members and keep your members satisifed and engaged.

We’ve worked with many leading associations and have experience integrating with Association platforms such as: Personify, Association Anywhere, iMIS, NetForum, Higher Logic, and others.

Every association and their membership is unique, so we tailor our approach to your goals and needs.

BF RED provides:

  • Conference and course/certification marketing strategy to increase your online registrations
  • Website optimization strategies to increase membership and conference conversions on your website (these are the most qualified prospects you have!)
  • Development of membership renewal and recruitment campaigns using integrated email marketing, search engine marketing (SEM), display advertising and social media marketing and offline channels.
  • Lead acquisition campaigns and conversion strategies using content marketing and triggered email and other channel communications over a specified time
  • User experience audits to identify visitor pain points
  • Analytics audits to identify low-performing engagement points on your site, and recommendations on how to solve the problem.
  • Analytics implementations to track the behavior of members across your website through to your conference registration and membership application and renewal platforms to get the full picture of your members’ online behavior on your site.

Want to take your next membership campaign to the next level? Reach out to us at or phone 703-894-0080.