Content Strategy

Is your digital storytelling in line with your organizational goals? Do you have editorial guidelines for content creation and management? Does your writing move people to act?  

Beaconfire RED’s content strategists can help you plan the creation, delivery and governance of useful, usable and appropriate content. From editorial planning to engagement strategy to the nuts and bolts of taxonomies and content workflow, we understand the critical relationship of message to action. 

Since each client’s needs are unique, we offer a custom blend of these content strategy techniques:

  • Content analysis to identifying existing assets and gaps 
  • Editorial planning to articulate themes and create calendars
  • Web writing, focusing on effectively structured content, tone and voice 
  • Search engine optimization (SEO)
  • Metadata and taxonomy, allowing for the identification and smart re-use of content
  • Workflows and governance, including content life cycles and definition of content teams 

Want to engage your audience more effectively with a customized and targeted content strategy? Reach out to us at or call 703-894-0080.