Conversion Rate Optimization & A/B Testing

Are too many people leaving your donation or membership forms before completing an action? Do you want to see online revenue, average gift and sustainers go up?

Welcome to conversion rate optimization, your solution to increasing revenue and response online.

Just altering and testing one or more elements on your website or donation/membership form can make a huge difference to your bottom line – from an additional 20% to as much as 200+% in response and revenue.

Our fundraisers, ecommerce experts and UX designers work together to craft the highest performing digital experiences for your visitors.

We analyze your web data to identify potential pain points, then develop a conversion optimization test plan that focuses on tests that will yield you the largest response – whether it be number of gifts, type of gifts or total revenue. It’s not worth your time or expense to make small testing tweaks that don’t generate large increases in response.

Beaconfire RED designers and writers create optimized navigation, landing pages, donation and membership forms that will inspire your audiences to take action. We provide all the assets needed to create a test - visual design, copywriting, front end development in your eCRM, as well as development in most CMSs.

Have a landing page or donation form that is not performing well or needs to perform even better? Get in touch today at or call us at 703-894-0080.