Display & Social Advertising

Are you looking for new sources of online acquisition? Beaconfire RED will help you reach the right audience, in the right place, at the right time online with programmatic display and social advertising.

Display advertising is a crucial part of your integrated marketing strategy and our media experts are here to help guide you through the process and execution of your digital campaigns.

Using real-time bidding, we are able to serve your target audience ads through desktop, mobile, retargeting, video, Facebook, Twitter and Instagram. Working with Beaconfire RED’s team of digital experts, we will create a personalized media plan to increase conversions and engagement with your brand.

  • Media Planning and Buying:  Based on your business objectives, our digital experts will work with you to create a customized media plan. We will make recommendations on audience targeting and campaign setup to ensure the success of your campaign.

  • Optimization and Analysis: We take a hands-on approach to ensuring that your KPIs are met for each campaign. Our digital team is constantly monitoring campaign performance and making adjustments to campaign setup in order to reach and convert users in your target audience. During a campaign flight, we provide detailed performance reporting and analysis.

  • Ad Creation: Our talented ad designers synthesize typography, imagery, and messaging to create ads that are eye-catching and user-focused. Our fundraising, e-commerce and content copywriters develop messages that resonate and move your prospects to take action.

  • Audience Targeting: Using first-party and third- party data sources, Beaconfire RED is able to target specific audiences and demographics in order to hit your ROI goals.

Our advertising offerings include:

  • Placing pixels on your website to create a retargeting audience to keep your organization top of mind
  • Leveraging your CRM data to target users already engaged with the brand
  • Creating a lookalike model to target users with similar interests and demographics to your current donors
  • Targeting third-party data segments to reach prospective donors within your target market
  • Reaching prospects by serving ads to specific sites within a defined audience segment