Search Engine Marketing (SEM) & PPC

How do you get the most out of your search engine campaigns? Research, test, optimize and start it all over again. It's a time-intensive process that also requires knowledge of the ever-changing search engine offerings and rules. 

Whether your goal is fundraising, email list growth, membership marketing, advocacy or education, Beaconfire RED’s search engine marketing experts will ensure you’re driving and converting the most qualified prospects to your site.

Search engine marketing (SEM), also commonly known as pay-per-click advertising (PPC), is one of highest returning digital tactics you have in your digital marketing arsenal. However, without a solid SEM keyword strategy, proper creative and an optimized form or landing page, you can waste a lot of money without getting good results.

BF RED’s certified search analysts work closely with you to understand your goals, benchmark current conversion metrics and develop a keyword and creative strategy that will attract the “right” audiences for you.

We provide the following search engine marketing/PPC services:

  • SEM campaign strategy and setup in Google, Bing, Facebook, etc., including keyword research and selection and ad creative development
  • Monthly management of paid search engine accounts, including new campaign creation, creative and bid optimization, budget management and ROI tracking and reporting for text ads, retargeting, mobile and video ads
  • Local & Geo-Targeted Search
  • Google Grants Audits and Monthly Management
  • Paid Search Engine Marketing Audit (a perfect choice if you need help identifying areas of opportunities, but want to manage the account yourself)

Set up a call today with our search engine marketing experts to identify immediate opportunities for growth! Reach out to us at or phone 703-894-0080.