Search Engine Optimization (SEO)
Why invest in SEO? First, 82% of web users use search. So it’s a big universe with lots of potential. And, 70% of the links search users click on are organic search listings, with 75% of users never scrolling past the first page of search results*.
So, if your web pages are listed on the first page of results for relevant search terms, you win.
Beaconfire RED has more than a decade of experience helping nonprofits and associations identify and exceed their SEO goals—revenue, traffic, lead generation, branding, or other—and optimizing content and websites to achieve top rankings and increased visitor traffic.
Changes in Google’s algorithms? No problem. Our SEO experts stay on the cutting edge of the best practices in SEO and technology changes that impact the online visibility of your organization. As an integrated digital agency, we coordinate our SEO work with paid search and social media campaigns in order to maximize the visibility and impact of your brand.
SEO Services include:
- SEO Traffic and/or Revenue Audits (which may include some of the following)
- Keyword research and new keyword opportunities
- Content creation or optimization opportunities
- SEO competitor analysis
- Technical SEO
- On-page SEO
- Content strategy
- Link building
- Local SEO
- Social media integration
- Reporting and ROI tracking
- Pre-launch SEO for new websites or redesigns
Read more detail about our services:
SEO Organic Traffic and Revenue Audit
An SEO Audit from BF RED includes analyzing web traffic data and conducting extensive research into which keywords to target. We will create a comprehensive plan for optimizing every element of your site for search engines, as well as visitors. We also offer a pre-launch keyword ranking report for new programs as well as ongoing maintenance of competitive SEO rankings and traffic.
Our experts can take your SEO efforts to the next level by looking at how your current website and content are generating revenue, and providing recommendations for optimization opportunities. A fundraising-focused SEO audit can provide you with the strategy you need to turn your organic search traffic into a powerful acquisition channel.
SEO Keyword Research
We regularly conduct and analyze keyword research for our clients, then use the data to increase inbound/outbound links through strategic keyword SEO on websites and throughout our marketing campaigns.
SEO Competitor Analysis
Whether you have an established website or you need a technical pre-launch review for a brand-new site, you need competitive intelligence at your command. Using the latest market and audience research, BF RED will assess your current website and propose content to increase visibility and cultivate your audience.
Our technical experts will review the current information architecture of your website to assess how well your site supports your organization’s short- and long-term goals.
We’ll evaluate the use of SEO best practices from a technical perspective, and develop recommendations on corrective measures. Once your course is set, BF RED’s design team has the muscle to make the changes or guide your in-house team through the process.
Our SEO professionals can also work with you on best practices for leveraging SEO tools on your own.
We are one of the only full-service firms in the field to offer white-hat technical, on-page, and off-page SEO services with in-house staff.
SEO Content Strategy
Content usability is one of the key issues for nonprofits in the digital space.
BF RED is equipped to create, execute, and maintain a customized SEO strategy aligned with your organization’s foremost goals. Our copywriters are adept at optimizing messaging across platforms, using targeted keywords and phrases to drive results.
Prelaunch SEO (For New or Redesigned Websites)
Are you looking to redesign your website? BF RED can provide you with a site audit and SEO research that will help you make critical content decisions based on organic traffic and site data. Prioritize and define your content strategy with our help.
Local and regional organizations’ websites have unique SEO challenges and opportunities. Our SEO team can provide techniques that boost your website’s visibility and usability for a geographically relevant audience.
SEO Link Building Strategy
BF RED will evaluate your current link profile and provide recommendations for improvements to enhance rankings and online visibility. We’ll also identify new organic and paid links and new content (blog, social media, and other) that would benefit your rankings and drive qualified traffic. You’ll be able to see the results through a post-launch comparison report that examines pre- and post-redesign visibility.
SEO Reporting and ROI Tracking
As part of our SEO services, BF RED dives into analytics to provide reports on rankings and organic traffic, as well as related impact on revenue.
Want to connect and acquire more qualified prospects? Reach out to us at firstname.lastname@example.org or phone 703-894-0080.