Web Analytics & Data Analysis

Robust analytics have transformed the way digital marketers do business today in our cross-device, multi-channel world. It’s critical that every nonprofit have a solid foundation of measurement and attribution to inform their digital investment strategies.

Since 2001, we’ve been providing custom Google Analytics implementation, tracking and measurement across nearly every major eCRM and CMS platform, including Convio/Blackbaud, Engaging Networks, Blue State Digital, Salsa, Springboard, Drupal, Sitecore and other association and ecommerce platforms.

Beaconfire RED’s leadership in web analytics and data analysis has helped our clients reach new levels in digital fundraising, advocacy and engagement, with a singular focus on ROI, revenue growth and lead generation.

We’ll help you establish channel and campaign tracking, build models and create investment plans for monitoring and growing all your digital channels – organic, email, search, social, display and more. We’ll help you look at the numbers that matter most: life-time value, new donors acquired, and more.

We work with organizations of every size, because everyone needs great analytics!

We provide the following and more:

  • Google Analytics Audit
  • Implementation of Google Tag Manager, Universal Analytics, Enhanced Ecommerce
  • Google Analytics and Omniture campaign tracking and measurement
  • Advanced or customized integration for Google Analytics for custom tracking of CRM or web engagement/campaign KPIs
  • Development of analytics tracking strategy for website content and cross channel/integrated campaigns
  • A/B and multivariate testing
  • Google Analytics training for clients
  • Data analysis, performance measurement and reporting
  • Attribution analysis

Can we help you get your analytics house in order? Reach out to us at contactus@beaconfire-red.com or phone 703-894-0080.