FAQs are one tactic for helping people find the information they are looking for. Writing and updating your FAQs should be part of your larger content strategy.
Google Analytics is a powerful tool for web analysis, but only if used in the most optimized way. Every analytics process has 5 phases: Data Extraction, Data Manipulation, Analysis, Recommendations, and Testing/Maintenance.
Congratulations! You just launched your newly redesigned site! WOOT! You took your team out to lunch to celebrate, but now what?
To stay as fresh as it is at launch, your site needs constant love and attention. Here are some post-launch strategies to make your site shine with love.
1. Create a Web Governance Plan.
Web governance includes policies and workflows. Answer these questions:
As a digital analyst, I have seen a lot of website traffic data from Google Analytics. I love to look under the hood at our client's Google Analytics code and troubleshoot their problems. Most need a little maintenance to keep accurate and insightful tracking in place. Here are some tips I’ve learned along the way.
We are thrilled to have partnered with the National Audubon Society on Birds Tell Us, a social media awareness campaign for endangered bird species that are at risk due to global warming. Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth.
So you have inherited an AdWords account and you are tasked to assess the health and efficiency of the account. This can sound like a pretty daunting task. When you are unfamiliar with the history of the account, it’s hard to know the first question to ask. Lucky for you, I am going to give you a few starting points.
At Beaconfire we love helping clients understand web behavior to best optimize their landing pages, websites and campaigns. But there are so many analytic tools you can use, and all these numbers can be really overwhelming. Have no fear – we’re here to help! One tool we wholeheartedly recommend is CrazyEgg (so much so that we are also customers).
In the digital world, resting on one’s laurels is not an option, and what engages users today, may fail tomorrow. However, the best way to create a culture of innovation isn’t clear. At a minimum, we need to take risks and learn, but we also have to make sure that we are taking the right risks and investigating and learning from those innovations quickly. And the really tricky part is how do we measure that?
Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. So I’ve decided to answer a few of those questions here.
What Makes Universal Analytics So Different?
There are a few things that make Universal Analytics different from Google Analytics. There are the three in particular that we at Beaconfire are super-excited about.
The ability to report more on visitors instead of visits.
Recently, a lot of our clients have been asking us if they should upgrade their standard Google Analytics (ga.js) to the new Universal Analytics (analytics.js.) Based on how Google has treated past versions of analytics (remember Urchin) we know that they will continue to support standard Google Analytics for several years, but that all new development will be done on the new version, Universal Analytics.