Marketing

GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

We are thrilled to have partnered with the National Audubon Society on Birds Tell Us, a social media awareness campaign for endangered bird species that are at risk due to global warming. Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth.

The SXSW 2016 Panel Picker is now open for voting

It’s that time of year again, when hopeful speakers submit their brilliant ideas for March’s South by Southwest (SXSW) Interactive festival (otherwise known as Geek Spring Break). For those unfamiliar with the selection process, SXSW asks the community for help choosing which of the submitted sessions will be featured by voting for their favorite topics in the infamous Panel Picker.

The 15 Minute AdWords Audit

So you have inherited an AdWords account and you are tasked to assess the health and efficiency of the account. This can sound like a pretty daunting task. When you are unfamiliar with the history of the account, it’s hard to know the first question to ask. Lucky for you, I am going to give you a few starting points.


google-audit

Are you ready for Google’s next search algorithm update?

If your website isn’t responsive or optimized for mobile devices, you should be worried. Why? Because as of April 21st, Google will expand the use of mobile-friendliness as a ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings, and the rest will be penalized in rankings which will result in a decline in organic search traffic.

Haul out the Holly – Winning Holiday Fundraising Strategies

My colleague Jen and I recently presented a webinar entitled “The Top Five Principles: What successful non-profits know about holiday fundraising.”

We haven’t even broken out the Halloween candy yet, but many non-profits are already highly focused on year end fundraising and with very good reason. Almost 50 percent of our clients’ digital fundraising dollars are realized in November and December.