Are you ready for Google’s next search algorithm update?

If your website isn’t responsive or optimized for mobile devices, you should be worried. Why? Because as of April 21st, Google will expand the use of mobile-friendliness as a ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings, and the rest will be penalized in rankings which will result in a decline in organic search traffic.

Responsive Email Design & More

On Wednesday, my colleague Justine and I produced a webinar entitled “Mobile Friendly Emails for any Organization.” In the webinar, we covered the shifting landscape of email including where users are reading email and how it impacts your marketing program. We also discussed tactics on how to get the most out of your email marketing program, and provided a framework for creating responsive emails. Finally, we tackled basic reporting concepts.

Want to Save Your Email? Go Mobile-Friendly

Mobile devices are quickly becoming the medium by which we access all of our electronic communications. Almost half of email is now being opened on either a phone or a tablet. The trend isn’t slowing down, which demands a new approach to the old traditions of messaging. What’s the best way to reach your audience on devices of all shapes and sizes? Create your emails using mobile-friendly design and layout principles.