Search Engines

Are you ready for Google’s next search algorithm update?

If your website isn’t responsive or optimized for mobile devices, you should be worried. Why? Because as of April 21st, Google will expand the use of mobile-friendliness as a ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings, and the rest will be penalized in rankings which will result in a decline in organic search traffic.

Urban Land Institute Google Search Implementation

Beaconfire was asked to assist Urban Land Institute (ULI) implement the Google Search Appliance (GSA) to replace the Endeca search engine which had been integrated with Sitecore. ULI is the preeminent, multidisciplinary real estate organization, facilitating an open exchange of ideas, information, and experience among local, national, and international industry leaders and policy makers dedicated to creating better places.

Care and Feeding of your Website: 3 Free Keyword Tools

If you’ve read anything about search engine optimization, you’ve probably heard about the importance of keywords: Make sure your keywords are in your page titles! In your URLs! In your headings! In your alt tags!…

But how do you decide which keywords to focus in on?

Here are a few free tools to help you out:

What is Online Knowledge? How can OpenCalais help create better Online Knowledge?

Much has changed since humanity acknowledged the word knowledge and started to classify the various subject matters into categories and taxonomies of learned disciplines.
The definition of knowledge is outside the scope of this article because of simple reasons. I am not as qualified as the university professors, or librarians who pour their blood, toil, trouble, and tears into the understanding of knowledge and wisdom.

The Search Facelift

Sometimes a client needs a change.  When you’re talking about websites, that change can be the whole enchilada: a new (or first time!) content management system, a comprehensive content audit with audience matrices and  IA work, a big build with tons of new functionality.  Or it might just be a creative design refresh with some minor tweaks and enhancements,  resulting in the appearance of a major revision at a lower cost and quicker implementation — the website facelift.