FAQs are one tactic for helping people find the information they are looking for. Writing and updating your FAQs should be part of your larger content strategy.
If you’ve worked with a user experience (UX) professional before, you’ve probably heard us affirming the importance of speaking the users' language. It seems simple enough, right? So what’s the real hangup with following through?
Speaking the users’ language is not a new concept. In the early 90s, Jakob Nielsen (the godfather of usability) and Rolf Molich crafted a list of 10 heuristics, or principles, for developing effective interface design. The second principle provides specific guidance on speaking the users’ language:
We are thrilled to have partnered with the National Audubon Society on Birds Tell Us, a social media awareness campaign for endangered bird species that are at risk due to global warming. Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth.
“Opening up new browser windows is like a vacuum cleaner sales person who starts a visit by emptying an ash tray on the customer’s carpet. Don’t pollute my screen with any more windows, thanks (particularly since current operating systems have miserable window management).”
This is the first in a series of posts about digital design trends based on Steve’s South by Southwest 2015 workshop, UI Patterns: Then and Now.
The rise of mobile devices and other prevailing trends have had a profound impact on the way we design digital experiences. Notions of good design from just a few years ago may not be the best options today.
Beaconfire is honored to be a part of a new institution and genocide memorial underway in the Cambodian capital of Phnom Penh. The Sleuk Rith Institute is the vision of human rights activist and investigator of the Khmer Rouge atrocities, Youk Chhang. “We have to live with a long, dark shadow,” says Chhang. “We cannot escape it, but we shouldn’t be enslaved by it. I want the institute to bring something new and hopeful, and get us out of the mindset of being victims.”
At Beaconfire we love helping clients understand web behavior to best optimize their landing pages, websites and campaigns. But there are so many analytic tools you can use, and all these numbers can be really overwhelming. Have no fear – we’re here to help! One tool we wholeheartedly recommend is CrazyEgg (so much so that we are also customers).
I have some news to share with you: most PDFs on your site don’t get read. Sad but true. The good news is that you’re not alone. Last week, World Bank released a report that showed than nearly a third of the reports (in PDF format) on their site were not being downloaded and read. So much effort, so little ROI.