User Experience

Speaking the users’ language

If you’ve worked with a user experience (UX) professional before, you’ve probably heard us affirming the importance of speaking the users' language. It seems simple enough, right? So what’s the real hangup with following through?


The Origin

Speaking the users’ language is not a new concept. In the early 90s, Jakob Nielsen (the godfather of usability) and Rolf Molich crafted a list of 10 heuristics, or principles, for developing effective interface design. The second principle provides specific guidance on speaking the users’ language:

GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

We are thrilled to have partnered with the National Audubon Society on Birds Tell Us, a social media awareness campaign for endangered bird species that are at risk due to global warming. Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth.

Beaconfire is Honored to Be Part of a Pioneering New Institute and Memorial in Cambodia

Beaconfire is honored to be a part of a new institution and genocide memorial underway in the Cambodian capital of Phnom Penh. The Sleuk Rith Institute is the vision of human rights activist and investigator of the Khmer Rouge atrocities, Youk Chhang. “We have to live with a long, dark shadow,” says Chhang. “We cannot escape it, but we shouldn’t be enslaved by it. I want the institute to bring something new and hopeful, and get us out of the mindset of being victims.”