Speaking the users’ language

If you’ve worked with a user experience (UX) professional before, you’ve probably heard us affirming the importance of speaking the users' language. It seems simple enough, right? So what’s the real hangup with following through?


The Origin

Speaking the users’ language is not a new concept. In the early 90s, Jakob Nielsen (the godfather of usability) and Rolf Molich crafted a list of 10 heuristics, or principles, for developing effective interface design. The second principle provides specific guidance on speaking the users’ language:

Launch and Leave? No Way. Here’s Your Post-Launch Checklist!

Congratulations! You just launched your newly redesigned site! WOOT! You took your team out to lunch to celebrate, but now what?

To stay as fresh as it is at launch, your site needs constant love and attention. Here are some post-launch strategies to make your site shine with love.

1. Create a Web Governance Plan.

Web governance includes policies and workflows. Answer these questions: